About Us

The name says it all - WITs. It stands for intelligence, foresight, and the courage to think differently. It’s for those who don’t just follow trends, but create them. For those who outthink the ordinary.

Behind WITs are two founders from contrasting worlds—one with over 15 years of experience building and scaling companies across domestic and international markets, and another whose journeys as a traveller, writer, and rapper have shaped a unique perspective on culture and self-expression. Together, they blend strategic precision with creative vision to craft something truly original.

At WITs, style is never the only story. Our innovation ensures that looking good also means feeling fresh, clean, and confident. We believe hygiene is as much a part of fashion as design—and we’re redefining what it means to wear with intention.

Caps are more than a statement piece. They shield you from the sun, protect your skin and hair, and bring effortless style to every outfit. They’re for every age, every season, and every occasion—whether you’re out in the city, travelling, or simply making the everyday extraordinary.

Proudly Made in India, WITs is committed to supporting Indian craftsmanship, businesses, and ideas—proving that world-class quality can be homegrown.

We create for the thinkers, the doers, and the dreamers—those who value themselves, live with intention, and always stay ahead.

WITs – For those who outthink the ordinary.